It is known for its tangy and refreshing flavour. The word "jaljira" translates to "water + cumin" in Hindi, indicating its main ingredients. This spice blend is often used to make a refreshing drink called "jaljira", which is commonly consumed during hot summer months in India. The drink is made by mixing Vruj Jaljira Masala with water, lemon juice, and sometimes a sweetener like sugar or jaggery. It is served chilled and is considered to be a natural coolant and digestive aid.

In addition to being used in drinks, jaljira masala can also be used as a seasoning for various dishes such as chaats (street food), snacks, and salads. It adds a tangy and spicy flavour to the dishes and enhances their overall taste.